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Forget the overwhelm, doubt, and stress of traditional personal development programs. We use simple, effective, fun, and fulfilling tools and techniques that bring your desires to life.

We take you on a journey of self-discovery, growth, and fulfillment, offering expert guidance, essential tools, and personalized coaching every step of the way as you join our vibrant community of other high achievers who share your passion for personal growth and fulfillment. 

Journey Fuel is not just committed to your personal development and transformation. We infuse the journey with fun, authenticity, compassion, and unwavering dedication to your success. 

Personal growth should be an exciting adventure where you can be your authentic self, supported by a compassionate community, and guided by experts who are dedicated to helping you achieve your goals. 

At Journey Fuel, we help you create a life you love waking up to. 



Stacy McAlpine, the Founder and CEO of Journey Fuel, is an accomplished, passionate, driven Fulfilling Life Strategist dedicated to helping high achievers live lives they love waking up to. 

With more than two decades of experience as a Strategic Advisor, Project Manager, and Change Management Consultant with top-tier consulting firms, including PricewaterhouseCoopers and Ernst and Young, Stacy was called in to help some of the largest organizations on the planet (Google, State of California, US Departments of State, Homeland Security and Defense, to name a few) to turn their aspirations into reality. Along the way, Stacy's personal quest for fulfillment led her to innovate the tools and techniques she used with her corporate clients into a reliable system that empowers individuals to achieve their own life change! 

Recognizing the profound impact her formula could have on millions of individuals worldwide, Stacy founded Journey Fuel to share this integrated approach to getting results that blends proven strategic planning and change practices with self-development principles, infused with a journey theme to add excitement and playfulness to the process. 

With each life transformed, Stacy creates a ripple effect of positive change that extends far beyond individual journeys. As a trusted guide, she is dedicated to supporting and empowering you every step of the way, and loves every minute of it!

My co-pilot Adella

Stacy McAlpine

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If life is a journey, life's greatest tragedy is not having enjoyed the trip.

- Best BMW ad ever